The image elicits the terrible feeling of staring at the clock and thinking intensely about something while you should be asleep. The irony hidden only one layer down is that, in the image, it’s clearly daytime. The things that “keep us up” are often either already resolved for us in Christ or are completely overshadowed by the greater comfort of Christ.
A vintage take on lettering and texture, seeking to communicate the “old” in a new way by showing “bright” grit, the “manual”/physical nature of worship both with the obvious rasied-hands and the hand-drawn letters.
Eastern Hills is building a coffee shop into some underutilized space in their lobby. The term “Lacuna” loosely means “a gap or margin in a text or narrative.” They wanted to create a space that was (a) a physical “margin” in their building for interactions that wouldn’t normally be easy in a church space, and (b) a gap in the narrative of a person’s day—a place for rest and a conversation.
We’re excited to see the place when it’s completed, and were thrilled to be a part of the process by doing the branding. Rest and relaxation was an important thing to the Eastern Hills team as we put this together. We feel that Regina Black, this masterpiece of a font by Charles & Thorne, really helped made that happen. The gap between the overlap of the “u” and “n” create a margin within the type itself. Two letters that wouldn’t normally overlap merge in the same place and create a gap, not unlike two people making time for themselves to converse over a cup of coffee during the week.
— We’ll be adding more photos here as the rest of the project begins. —