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Resonate Church Austin

Branding • Resonate Church Austin • January 2017

Resonate is a church plant in Southwest Austin, seeking meet unique, progressive, post-Christian population of the area with “An uncommon church for uncommon people sharing uncommon love.”

In developing a brand with Nick, the planting pastor, we tried a number of things in order to communicate the physical properties of resonance in a logotype. There were radio waves, concentric waves as in water, and eventually, there was Nick’s rad sin-wave idea that led to the final concept below. It was really fun to see the brand take shape, we love how rhetorically packed it is while staying visually clean.